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Dacia Logan 2012 Sedan/Coupe was a project that was due to be presented on my interview for an exterior design position in the brand new design centre of Renault Design in Bucharest, Romania. I was given an assignment to produce some sketches in my spare time.

Instead of spending time digging into one direction or making a dozen sketches related to one design approach, I decided to have more diversity within my work by shooting in different directions – some of them not typical to the current Dacia production line. Dacia is a car maker known to be producing low-budget cars. However, my own opinion is that even the low-cost vehicles on the market should benefit from their own dignity (a chance to stand-out from the rest), attractive look or just a smart design that doesn’t let the vehicle down.
This is the reason why in my sketches I was mostly seeking for something that can help Dacia to “shine” on this already overcrowded market niche. Some of the drawings show a moderately aggressive vehicle but that’s a current tendency followed by all car manufacturers, other drawings show a vehicle with classic automotive attitude/stance – something that BMW or Maserati could possibly do. Although very hard to design for production, It would be very interesting if Dacia comes up with a concept/prototype based on the Logan but tending to be more like a limousine – a little bit bigger, longer wheel base, classical automotive attitude and design that isn’t shy to speak for itself.